CONSIDERING THE FUTURE OF
INK ON PAPER.
seems to be one of high street convenience,
where the emphasis is regularly placed
upon affordability and functionality over
and above an appreciation of production
values or visual aesthetics. This attitude
is of course understandable, given that
the success of the digital print industry
so far has been based upon its ability to
provide practical print solutions for its
domestic market in tandem with a
commercially acceptable proofing systems
for the professional sector. To continue
to associate digital printing with only
these qualities however is to miss out on
the opportunities it is able to offer and
more importantly under play its influence
on the future of printed matter.
RCA/Print Digital is a research project
initiated by The Royal College of Art and
funded by the Science Research
Infrastructure Fund (SRIF).
