CONTROL|PRINT
CONSIDERING THE FUTURE OF
INK ON PAPER.
for print to exist, and ‘environmentally
sustainable’ the watchwords in production,
DOES THE DIGITAL PRESS REPRESENT A RETURN
TO THE SENSIBILITIES OF A TRADITIONAL
‘CRAFT-BASED’ INDUSTRY, PRINTING MATERIAL
OF BEAUTY ON DEMAND FOR THE MOST
DISCERNING AUDIENCE?
This research explores this question from
the perspective of a ‘creative practitioner’,
by placing emphasis upon the importance of
human skill and intervention in a process
which has been hijacked by automation.
